Sunday, September 19, 2010

THERE'S NO BLACK IN THE COLLECTION

That was one of Wang's first comments to any editor reviewing the board before the show.  It came to a shock to many that the king of IT girl fashion would have no black in his latest collection.  Many editors are wondering if his loyal fans will continue to be loyal.  I say YES!  Here's a couple of reasons why - 


1 - It's fashion, people!  If he had sent another sea of body con black dresses down the runway, he would have been panned for not being innovative enough.  Why the double standard, all of a sudden?
2 - The tide has changed.  The age of over the top opulence has passed and people are looking for a palette cleanser.  All the things that were once loved will now be hated by the consumer.  They will be drawn to that which is unexpected.  The numbers don't lie, people!  Fall started off as another season of fur, heavy embellishment, and expensive fabric, and retail is having a VERY tough 3rd quarter!
3 - Wallets around the world are the smallest they've ever been.  The need to don new duds every season is wearing thin, so girls are holding on to those pieces that they loved so much from seasons passed.  What girl wouldn't hold on to her old Wang?!?  As a result, why would she buy more Wang this season if it looks just like what she has in her closet?


Beyond my rants as a person that works on the business side of fashion, the reality is, this collection hit every trend that will be important for this season.  WHITE will be the color of the season.  Anything that isn't white will be a beautiful pastel.  Embellishment is back to a minimal state of being. Proportion is oh so important and it's not about being skin tight any more.  Playing with transparency is still important.  Overall, I still count this as a success. 

No comments:

Post a Comment